HALF TIME Inc. will host the second edition of its flagship sports business conference of the year, “HALF TIME Conference 2025 Vol.2 supported by ABeam Consulting,” on Tuesday, December 16, in a hybrid format combining an on-site venue in Tokyo and online streaming.
This edition will feature a special appearance by the APAC Managing Director of Juventus FC, one of the most prestigious clubs in Italy’s Serie A, who will travel to Japan to speak at the conference. The session will explore Juventus FC’s new Asia strategy launched in the 2024–25 season, focusing on fan engagement initiatives and business expansion in strategic Asian markets.
In addition, executives from Kashima Antlers, Chiba Jets Funabashi, and Toshiba Brave Lupus Tokyo will also take the stage.
Kashima Antlers, who recently claimed their first league title in nine years and set new club records for both total and average home game attendance in a single season, will share insights into their fan marketing strategies.
Chiba Jets Funabashi and Toshiba Brave Lupus Tokyo will discuss their respective approaches to data-driven sponsorship analysis.
Under the theme “Stay Ahead: Leading the Future of Sports Business,” the conference will bring together leading domestic and international speakers to discuss key topics such as sports marketing, Asia strategy, sports & IP collaboration, and sponsorship innovation.
At the Tokyo venue, company booths from sports-related businesses will be exhibited, along with a networking session bringing together speakers and participants. Online attendees will have access to both live streaming and on-demand archive viewing.
Tickets for the Tokyo venue are priced at JPY 12,000 (tax included) and are limited to 100 participants on a first-come, first-served basis. Online viewing tickets are free of charge. Advance registration is required for both options via the official website.
Official Website:
https://biz.halftime-media.com/f_lps/conference2025-2
First launched in 2019, the HALF TIME Conference marks its 14th edition this year. With a cumulative attendance of over 5,100 participants, it has established itself as one of Japan’s premier sports business conferences, delivering cutting-edge insights to professionals across the industry.
Event Overview
Event Name:
HALF TIME Conference 2025 Vol.2 supported by ABeam Consulting
Date & Time:
Tuesday, December 16, 2025
13:00–17:40
Networking (Tokyo venue): 17:40–19:10
Format:
Hybrid (Tokyo venue + Online)
Venue:
ABeam Consulting Inc. “As One Stage”
Tokyo Midtown Yaesu, Yaesu Central Tower 15F
2-2-1 Yaesu, Chuo-ku, Tokyo
Organizer:
HALF TIME Inc.
Partners:
ABeam Consulting Inc., Relo Metrics, YAPPLI Inc., Playbox Inc.,
Sumitomo Rubber Industries, Ltd. (DUNLOP Tennis)
Official Website:
https://biz.halftime-media.com/f_lps/conference2025-2
Contact:
htc@halftime-media.com
Program Schedule
13:00 – Floor Open & Exhibition Begins
13:30 – Opening Remarks
Yusuke Isoda
(CEO, HALF TIME Inc.)
13:40 – Session 1:
The Cutting Edge of Fan Marketing in Professional Sports Clubs
Yuji Naito (Manager, Communication Group, Kashima Antlers)
Yoshitsune Kondo (Executive Officer & CMO, YAPPLI Inc.) – Moderator
14:40 – Session 2:
The Potential of Sports × IP Collaboration
Taro Yamamoto (Executive Officer, Digital Media & Sports License Division / Global Strategy Office, Sanrio Co., Ltd.)
Keiichi Kubota (Principal, Customer Value Strategy Unit, Sports & Entertainment, ABeam Consulting Inc.)
15:40 – Session 3:
Deep Dive in Asia: Fan Engagement and Business Growth at Juventus FC
Stephanie Chen (APAC Managing Director, Juventus FC)
Yasuhide Okabe (Executive Fellow, Japan Football Association) – Moderator
16:40 – Session 4:
The Future of Sports Sponsorship Analysis Driven by AI and Data
Jay Prasad (CEO, Relo Metrics)
Takuya Matsuo (Creative Director, Toshiba Brave Lupus Tokyo)
Tatsuya Hirano (Head of Partner Planning Department, Chiba Jets Funabashi Co., Ltd.)
Naokazu Wakaguri (Japan/APAC, Relo Metrics) – Moderator
17:30 – Partner Company Pitch
17:40 – Networking Session
19:10 – Closing
View the list of participants [here].